Backed by real FTC enforcement data

The compliance terminal
for DTC wellness ads.

FTC compliance for DTC wellness brands. Every violation in your copy, the exact enforcement precedent it resembles, and a compliant rewrite — in under three seconds.

Supplements · Skincare · CBD · Telehealth · Weight loss · Essential oils · Functional beverages · Therapeutic footwear · Oral care · Medical clinics

179 chars·29 words

Every finding cites a real FTC enforcement case. Not legal advice.

Citing
FTC v. Pure Green Coffee|FTC v. Teami|FTC v. Smoke Away|FTC v. Stem Cell Institute|FTC v. Gravity Defyer|16 CFR Part 255
§·§
"Prevagen improves memory"injunctionFTC v. Quincy Bioscience (Prevagen) · 2017◆
"Teami teas fight against cancerous cells"$15.2MFTC v. Teami LLC · 2020◆
"Clinically proven to increase height in children, teenagers, and young adults"$4MFTC v. Vanilla Chip LLC (TruHeight) · 2026◆
"Members of NextMed's weight-loss programs lose 53 pounds and 23% of their body weight on average"$150KFTC v. Southern Health Solutions (NextMed) · 2025◆
"Quit Smoking for good. The safe way. The natural way. With the help of Smoke Away"$7.6MFTC v. Smoke Away · 2023◆
"Stem cell therapy is effective in treating arthritis, joint pain, and a range of orthopedic ailments"$5.2MFTC + Georgia AG v. Stem Cell Institute of America · 2021◆
"Merged new supplement products (Stress Comfort Mood Booster, Stress Comfort Peace of Mind) with established products to steal their ratings, reviews, and #1 Best Seller badges"$600KFTC v. The Bountiful Company (Nature's Bounty) · 2023◆
"Will relieve pain, including knee, back and foot pain"$175KFTC v. Gravity Defyer Medical Technology Corporation · 2022◆
"doctor-formulated blend"implied endorsement§ 255.3◆
"risk-free · was $89, now $39"deceptive pricing16 CFR Part 233◆
·
——How it works

Three steps. Every FTC rule that matters. Under three seconds.

Each FTC requirement is a focused, independent rule — scoped to your product category. No chatbot guessing. Every violation grounded in a real enforcement precedent, measured at 0.874 macro-F1 on 212 real examples.

01
Step

Drop your ad

Paste text, paste a URL, or upload a screenshot. Works on landing pages, Meta / Instagram / TikTok ads, email copy, product pages.

02
Step

Every applicable FTC rule runs in parallel

Disease claims, substantiation, testimonials, endorsements, pricing, fabricated urgency, DSHEA structure/function — auto-scoped to your product category.

03
Step

See precedent. Ship the rewrite.

Every finding cites a real FTC enforcement case — company, year, dollar amount. Not a chatbot guess. Plus a compliant rewrite you can copy.

❧·❧
——Evidence

Real companies. Real fines.

These brands were fined or sued by the FTC for claims that look almost identical to the ones in your ad copy. Drawn from our database of 30 verified enforcement actions.

Pure Green Coffee
NPB Advertising
2014
“Consumers using Pure Green Coffee can lose 20 pounds in four weeks”
$30MVERIFIED
Teami LLC
Teami LLC
2020
“Teami teas fight against cancerous cells”
$15.2MVERIFIED
Smoke Away
Smoke Away
2023
“Quit Smoking for good. The safe way. The natural way. With the help of Smoke Away”
$7.6MVERIFIED
Stem Cell Institute of America
Stem Cell Institute of America
2021
“Stem cell therapy is effective in treating arthritis, joint pain, and a range of orthopedic ailments”
$5.2MVERIFIED
Plus 26 more cases, 106 extracted claims, growing weekly.
✻·✻
Where it lives

One engine. Every surface your team writes in.

AdShield checks every outbound line before it ships — in the composer, the CMS, the team chat, or the pull request. The web scanner above is surface #1. Pick the next one you want us to build.

New message · Q2 launch email
Tolist — subscribers (12,480)
SubjectFeel better, fast — our new botanical blend
🔒 admin.shopify.com / products / new
New product · Daily Immunity Blend
Title
Description
Clinically proven to fight off colds and cure seasonal allergies in 72 hours. 100% risk-free, doctor-formulated, results guaranteed.
A AdShield3 issues blocked
“clinically proven”R01 · $94.7k
“cure seasonal allergies”R03 · $212k
“100% risk-free”R11 · $28.9k
acme-brand · slack · #marketing-copy
#marketing-copy· 14 members
+Message #marketing-copy➤
github.com / acme / site · pull · #2438
merge blockedAdd Q2 email: “Immunity Boost Bundle”#2438
A
adshield-bot · compliance · just now
3 violations · total exposure $335,600
✓ build / unit-tests
✓ lint / typecheck
✕ adshield / compliance — blocking
01Composer
Catch it while they write.
Risky phrases get underlined as they’re typed — in Gmail, Klaviyo, Superhuman, Notion. Writers see the rule and the FTC citation without breaking flow.
SDK · 4 lineszero-latencyprivate by default
Stop it at the Publish button.
The browser extension sits next to Publish in Shopify, Meta Ads Manager, Notion, Google Docs. Violations block the ship; the rewrite is one click away.
Chrome · Edge · Arcno copy/pasteoffline-safe
Ask it right where you work.
Paste a line into Slack or Teams. The AdShield bot replies in-thread with the violating phrase, the rule, the FTC citation, the exposure, and a compliant rewrite.
Slack · Teams · Discordthread-nativeaudit-logged
Block it in your pipeline.
A GitHub or GitLab check. Non-compliant copy fails the merge the same way a broken test does. Reviewer sees the diff, the rule, the exposure — and the auto-generated safe rewrite.
GitHub ActionsGitLab CIpolicy-as-code
✎·✎
——Weekly briefing

The FTC moves every week. Stay ahead of it.

Every Friday morning: new FTC enforcement actions, what brands were fined for, and the ad language you should copy or avoid. Curated from our database of verified cases — no noise, no newsletters about newsletters.

What you want most

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