Backed by real FTC enforcement data

The compliance terminal
for DTC wellness ads.

FTC compliance for DTC wellness brands. Every violation in your copy, the exact enforcement precedent it resembles, and a compliant rewrite — in under three seconds.

Supplements · Skincare · CBD · Telehealth · Weight loss · Essential oils · Functional beverages · Therapeutic footwear · Oral care · Medical clinics

30+ verified FTC enforcement cases · 0.874 macro-F1 on 212 real examples · updated weekly

179 chars·29 words·10 scans left today

Every finding cites a real FTC enforcement case. Not legal advice.

Citing
FTC v. Pure Green Coffee|FTC v. Teami|FTC v. Smoke Away|FTC v. Stem Cell Institute|FTC v. Gravity Defyer|16 CFR Part 255
§·§
"Prevagen improves memory"injunctionFTC v. Quincy Bioscience (Prevagen) · 2017◆
"Teami teas fight against cancerous cells"$15.2MFTC v. Teami LLC · 2020◆
"Clinically proven to increase height in children, teenagers, and young adults"$4MFTC v. Vanilla Chip LLC (TruHeight) · 2026◆
"Members of NextMed's weight-loss programs lose 53 pounds and 23% of their body weight on average"$150KFTC v. Southern Health Solutions (NextMed) · 2025◆
"Quit Smoking for good. The safe way. The natural way. With the help of Smoke Away"$7.6MFTC v. Smoke Away · 2023◆
"Stem cell therapy is effective in treating arthritis, joint pain, and a range of orthopedic ailments"$5.2MFTC + Georgia AG v. Stem Cell Institute of America · 2021◆
"Merged new supplement products (Stress Comfort Mood Booster, Stress Comfort Peace of Mind) with established products to steal their ratings, reviews, and #1 Best Seller badges"$600KFTC v. The Bountiful Company (Nature's Bounty) · 2023◆
"Will relieve pain, including knee, back and foot pain"$175KFTC v. Gravity Defyer Medical Technology Corporation · 2022◆
"doctor-formulated blend"implied endorsement§ 255.3◆
"risk-free · was $89, now $39"deceptive pricing16 CFR Part 233◆
·
——How it works

Three steps. Every FTC rule that matters. Under three seconds.

Each FTC requirement is a focused, independent rule — scoped to your product category. No chatbot guessing. Every violation grounded in a real enforcement precedent, measured at 0.874 macro-F1 on 212 real examples.

01
Step

Drop your ad

Paste text, paste a URL, or upload a screenshot. Works on landing pages, Meta / Instagram / TikTok ads, email copy, product pages.

02
Step

Every applicable FTC rule runs in parallel

Disease claims, substantiation, testimonials, endorsements, pricing, fabricated urgency, DSHEA structure/function — auto-scoped to your product category.

03
Step

See precedent. Ship the rewrite.

Every finding cites a real FTC enforcement case — company, year, dollar amount. Not a chatbot guess. Plus a compliant rewrite you can copy.

§·§
——Coverage

Every rule is one focused check.

No black-box model deciding if your ad is legal. Each rule is a discrete definition with citations you can audit — and we ship new rules as FTC enforcement evolves.

R01Rule
Specific efficacy claims
R02Rule
Scientific language
R03Rule
Disease claims
R04Rule
Structure / function
R05Rule
Comparative claims
R06Rule
Puffery detection
R07Rule
Vague substantiation
R08Rule
Absolute language
R09Rule
Atypical testimonials
R10Rule
Implied outcome certainty
R11Rule
Expert endorsement
R12Rule
Product name claims
R13Rule
Hedged misleading
R14Rule
Cumulative impression
R15Rule
Deceptive pricing
R16Rule
Fabricated urgency
❧·❧
——Evidence

Real companies. Real fines.

These brands were fined or sued by the FTC for claims that look almost identical to the ones in your ad copy. Drawn from our database of 30 verified enforcement actions.

Pure Green Coffee
NPB Advertising
2014
“Consumers using Pure Green Coffee can lose 20 pounds in four weeks”
$30MVERIFIED
Teami LLC
Teami LLC
2020
“Teami teas fight against cancerous cells”
$15.2MVERIFIED
Smoke Away
Smoke Away
2023
“Quit Smoking for good. The safe way. The natural way. With the help of Smoke Away”
$7.6MVERIFIED
Stem Cell Institute of America
Stem Cell Institute of America
2021
“Stem cell therapy is effective in treating arthritis, joint pain, and a range of orthopedic ailments”
$5.2MVERIFIED
Plus 26 more cases, 106 extracted claims, growing weekly.
✎·✎
——Weekly briefing

The FTC moves every week. Stay ahead of it.

Every Friday morning: new FTC enforcement actions, what brands were fined for, and the ad language you should copy or avoid. Curated from our database of verified cases — no noise, no newsletters about newsletters.

What you want most

Free · unsubscribe anytime · one email per week